NTA UGC NET Syllabus of Mass Communication and Journalism, Code No: 63



NTA UGC NET Syllabus in Mass Communication and Journalism: Mass communication is the study of how individuals and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate to newspaper, magazine, and book publishing, as well as radio, television and film, as these mediums are used for disseminating information, news and advertising. Mass communication differs from the studies of other forms of communication, such as interpersonal communication or organizational communication, in that it focuses on a single source transmitting information to a large group of receivers. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior, attitude, opinion, or emotion of the person or people receiving the information.

 

Paper II & Paper III (Part A & Part B)

Unit – I
Communication and Journalism – Basic terms, Concepts and definition, Nature and Process.
Types of Communication.
Mass Communication – Nature of Media and Content.
Mass Communication in India – Reach, access and Nature of Audience.
Unit – II
Role of Media in Society.
Characteristics of Indian Society – Demographic and Sociological impact of media in general.
Impact of media on specific audiences – Women, children, etc.
Mass media effects studies and their limitations.
Mass campaigns for specific issues – Social concerns, environment, human rights, gender equality.
The press, radio, television, cinema and traditional form of communication.
Unit – III
Journalism as a Profession.
Journalists – Their role and responsibilities.
Indian Constitution and freedom of press.
Research Restrictions.
Ethics and Journalism.
Careers in Journalism and Mass Media.
Training – Problems, perception and response by the industry Media management – Principles and practices.
Professional organisations in Media
Media Laws in India.
Unit – IV
History of Print and Broadcast media in general with particular reference to India.
Post – independent developments in print.
Newspapers – English and Indian language press – major landmarks.
Magazines – Their role, bookphase and contemporary situation.
Small newspapers – Problems and prospects.
Press Commission, Press Councils – Their recommendations and status.
Development of Radio after independence – Extension role, radio rural forums and local broadcasting – General and specific audience programs.
Development of Television – Perception, initial development and experimental approach; SITE phase and evaluation; Expansion of television – Post – Asiad phase, issues concerns and debates over a period of time.
Committees in broadcasting – Background, recommendations and implementation.
Cinema – Historical overview and contemporary analysis – Commercial, parallel and documentary genres – Problems and prospects for the film industry.
Unit – V
Communication and theories of social change.
Role of media in social change – Dominant paradigms.
Critique of the Dominant paradigm and alternative conception.
Development initiatives – State, market and the third force (NGO sector).
Participatory approaches and community media – Ownership and management perspectives.

Unit – VI
Introduction of research methods and process
Mass communication research – Historical overview
Administrative and critical traditions
Effects research – Strengths and Limitations.
Communication research in India – Landmark studies related to SITE.
Content analysis – Quantitative and qualitative approaches.
Market research and its relationship to Communication particularly advertising.
Sampling techniques – Strengths and Limitations.
Statistical methods of analysis basics.
Unit – VII
Colonial Structures of Communication.
Decolonisation and aspirations of nations.
Conflicts related to media coverage and representation.
International news agencies – Critique.
MacBride Commission – Recommendations and policy options.
Contemporary issues related to transnational broadcasting and its impact on culture, various perspectives and cultural impact.
Convergence of media – Problems and options.
Media Policies in an International Context.
India’s position and approach to international communication issues.
Unit – VIII
Radio & TV and Video as Media of Communication.
Grammar of TV & Radio and Video.
The Production Team.
Role of Producer.
Different Types of Programs :
Writing for Radio
Writing for TV – Researching for Scripts
The Visual Language
Camera Movements
Basic Theories of Composition – Cues and Commands.
Formats for Radio – Television – News, Sitcoms, Features, Commercials, Operas, Documentaries, Cinema, Theatre, Drama.
Editing Theory and Practice.
Sound Design, Microphones, Sets and Lighting.
Satellite, Cable television, Computers, Microchips.
Unit – IX
Advertising.
Marketing.
Ad copy and Layout.
Public Relations.
Public Opinion.
Propaganda.
Unit – X
The Techniques.
Different forms of writing.
Printing Technology and Production methods.
News agencies.
Syndicates and Freelancing.
Specialised areas of Journalism.

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